Role of Social Media in Elections

Role of Social Media in Elections

Role of Social Media in Elections

Role of Social Media in Elections

Social media is considered to be the most effective connecting tool nowadays. The people of different races, castes, religions, residing in different parts of the world can easily communicate with each other through the use of social media platforms like Facebook, Twitter, Instagram, YouTube, Reddit, Quora and many more.  Social media can be thought of as the best way to run election campaigns. The different political parties use this platform for communicating and conveying their party agenda to their supporters.

Recently a private news agency published a news in their article, stating that the politicians use these type of platforms to engage a lot of involvement when the election days are nearer in order to stimulate a large number of people.

  • Through social media, political parties find it easy to convey their message to their supporters as they are closer to each other.
  • The politicians find it fast and can talk to a vast community without needing the help of any third party.
  • Through social media, a party’s moto can easily reach up to a maximum number of people. The chances for reaching a new audience increase by a huge amount because the message is shared multiple times by the true supporters of that political party.
  • Online debates, involvement through commenting enhance the traffic and thus benefits the political parties.

A survey in 2007 highlighted the fact that through the use of social media, more people are attracting towards politics. Their involvement and active participation in public forms are enhancing their thinking power. Because of this, a lot of people today can easily evaluate the progress and performance of every party.

Farhan Nawaz is the Intern at STUDENT’INN SOLUTIONS,  and Working as a volunteer for the MainHOONPakistan.  His area of interest is International Affairs.  Views expressed in this article are entirely his personal and does not reflect the policy of STUDENT’ INN SOLUTIONS and MainHOONPakistan.

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